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Live streaming defined and how to use it to communicate effectively

What can your business do with live streaming?

Live streaming defined

We often explain live streaming as "TV over the web". Live streaming is the broadcasting of live video content, such as meetings, video games, sports events or product launches, via the Internet. The term "real time" is often used to emphasise that the transmission is instantaneous. However, most live streaming services have a considerable delay, often about half a minute.

The exception to this are new technologies that minimise this - at the expense of scalability and capacity - and dedicated video conferencing solutions such as:

  • Zoom
  • Microsoft Teams
  • Google Hangouts
  • Whereby

Conferencing solutions are designed for real-time communication, enabling conversations over the Internet with a very small delay - typically between 15 and 150 ms. In practice, a distinction is often made between traditional one way live streaming (e.g. YouTube, Facebook and Vimeo) and video conferencing platforms (e.g. Zoom, WebEx and Teams) but technologically both can be defined as live streaming.

Companies use live streaming in many ways to communicate with their employees and investors or to promote their products or services and build their brand. Specifically, live streaming is often used for:

  • Events: companies use live streaming to broadcast meetings, conferences, trade fairs and other events to reach employees and others when they are geographically far from the actual event site.
  • Investor relations: if the company is publicly listed, the communications department often chooses to accommodate international investors by live-streaming their investor calls. This typically takes place during quarterly reporting periods, at capital markets days and at annual general meetings.
  • Marketing: companies use live streaming to promote their brand, create awareness and interact with their audiences.
  • Product launches: companies use live streaming to launch new products, unveil new features and updates, and take pre-orders.

Overall, live streaming is an effective communication tool for companies.

Digital meetings, such as those held via traditional live streaming or video conferencing platforms, can in some ways be considered more environmentally friendly than physical meetings. For example:

    • Less travel: with digital meetings, participants don't have to travel to a physical location, which can reduce carbon emissions from transportation.
    • Less paper: many digital meetings are held without paper, which can reduce pollution from paper production.
    • Lower energy consumption: digital meetings typically require less energy than physical meetings as they do not require the use of lights, heating or cooling to the same extent.

However, it is important to note that digital meetings still have their own environmental impact. For example, the energy consumed by servers, computers and other devices used for digital meetings, as well as the production and disposal of these devices, also have an environmental impact. In addition, some digital meeting platforms may have their own environmental impact, e.g. energy consumption from servers, data centres, etc.

All in all, digital meetings can in many ways be considered more environmentally friendly than physical meetings, but it is important to consider the whole life cycle of the technology used and take steps to minimise the environmental impact.

There are several ways to avoid digital fatigue when participating in live-streamed meetings:

  • Take breaks: it's important to take regular breaks throughout the day, especially during long meetings, to stretch, move and rest your eyes.
  • Use the right equipment: make sure you have a comfortable chair and a good quality headset to avoid discomfort and strain on your eyes, ears and neck.
  • Minimise distractions: try to minimise distractions during meetings, for example by turning off notifications on your phone, closing unnecessary tabs on your computer and finding a quiet place to work.
  • Change your posture: try to change your posture and position often during digital meetings. If possible, it is also recommended to stand up or even walk around as much as possible.
  • Use non-verbal cues: try to use non-verbal cues, such as nodding or smiling, to show that you are engaged in the conversation. It makes it much easier for speakers to communicate in a good way.
  • Take a walk or do some exercise before or after the meeting: it can help you refresh your body and mind.
  • Limit the number of meetings: avoid scheduling too many meetings back-to-back.
  • Introduce the concept of "no meetings on Fridays" or similar to give yourself and your team a break from meetings.
  • Set clear agendas and objectives for meetings, and keep them so that meetings don't drag on.

In general, it is important to be aware of your physical and mental well-being during live-streamed meetings and in this way to minimise fatigue and discomfort.

Live streaming for businesses

  • Town Halls
  • Conferences
  • Seminars
  • Meetings
  • Product launches
  • Investor Relations events

Copenhagen Streaming are creative, professional and flexible to work with. During preparation of a webinar held by The Agency for Culture and Palaces, they came up with lots of great ideas for both the format and the content of the weminar, and the result was great. Most importantly: Participants loved the digital format.

Lisbet Vestergaard
Consultant, The Agency for Culture and Palaces

Live streaming Slots- og Kulturstyrelsen

Live-streaming customers

We live stream conferences for the largest companies and government agencies in Denmark, including:

  • Bayer
  • The Agency for Culture and Palaces
  • The Norwegian Art Foundation 
  • The Danish Financial Supervisory Authority
  • The Danish Ministry of Foreign Affairs
  • Volvo
  • NNE

Live-streaming case
Copenhagen Capacity
Talkshow 2022

Visit us at
Copenhagen Streaming's office

Copenhagen Streaming's address

Strandgade 27B, 5th floor
1401 Copenhagen K

VAT number: DK37614734
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Contact
Copenhagen Streaming

Based on your needs, we will put together the right solution for you. You are always welcome to reach out to us, whether you need to live stream meetings, conferences, town halls or something else entirely. Use the contact form below or contact us by phone:

Tel. +45 28 29 09 10